Dark Social: as messengers change the market of social media and our habitsMarch 13, 2017
Can Facebook Advertising replace Google Adwords?March 15, 2017
Speaker: Pavel Lando
Stream: «Marketing and Sales»
I’m going to describe my experience in mediabuying and building traffic optimization model. I’ll describe cases proving that nowadays there’s no ideal mediabuying model that takes all the possible factors into consideration.
10 years of experience in online entrepreneurship and digital marketing including 4,5 years as Director of Global Advertising at Wargaming. Executive MBA.
Company: «Wargaming», Belarus