Speaker: Pavel Lando
Stream: «Marketing and Sales»
Description:
I’m going to describe my experience in mediabuying and building traffic optimization model. I’ll describe cases proving that nowadays there’s no ideal mediabuying model that takes all the possible factors into consideration.
About speaker:
10 years of experience in online entrepreneurship and digital marketing including 4,5 years as Director of Global Advertising at Wargaming. Executive MBA.
Company: «Wargaming», Belarus