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How to earn on emotions while selling IT products

Speaker: Daria Leshchenko

Stream: «Marketing and Sales»


Do you spend a lot of time transforming an idea into a product?
Developers, designers, marketers – all of them have a common goal – sell a product/service. Afterward, you start chasing new clients and forget about existing ones. It won’t work this way because your current clients bring you more profit than new ones. We will talk about service importance, how to showcase emotional services, how to retain users, what are the main trends: AI vs. Human.