Imperfect world or How to build mediabuying model
March 13, 2017
Workshop: Detecting bottlenecks with Java Flight Recorder / Mission Control.
March 16, 2017

Can Facebook Advertising replace Google Adwords?

Speaker: Khanda Daudi

Stream: «Marketing and Sales»


1. Facebook Ads Basics
* Campaign Types
* Which Campaign type you should use for which Online Goal with Examples of my Clients
2. What you should know about Facebook Advertising
* Main Issues – Targeting Group
* Powerful Features – Retargeting
* How this is all leading to more Conversions
3. Community and Content Marketing on Facebook
* Building a Community on Facebook
* How should my Fanpage look like
* Which Content should i share – with best practise
4. Facebook vs. Google
* Differences between both Platforms
* When should i use which platform
5. Conclusion
6. Questions